It is well established that there is a stigma surrounding those that come up through YouTube and make it into traditional media, and vice versa. And very few get it right when they break through to the mainstream media. When it comes to music it almost feels like every big YouTuber at some point has... Continue Reading →
TikTok, Memes & Online feuds: A new approach for artists hoping to make it big.
Reminiscent of the Vine days, 15 seconds could be the difference between having a career and not. In recent months TikTok has become the forefront of music exhibition, with every up and coming artist hoping their song is the theme tune of the next big trend to transcend the platform. Gone are the days of... Continue Reading →
The ‘Lil’ Rapper origin story: Where raps most popular name began.
Lil Wayne, Lil pump, Lil baby and even meme superstar and one hit wonder Lil Nas X all share something in common. Can you tell what it is? Hadn't doubted you for a second. The prefix 'lil' has been one that has exploded onto the rap scene over the last 15 years or so, with... Continue Reading →
